... In another passage, Webeffect attended with the Bluetooth diffuser of information by brand and was responsible for the transmission, through this technology, of the complete program of the event Technological Portugal on mobile phones with that feature enabled. According to M & P explained Gloria Miraldes, Account Executive, brands can use this system to make offers on special occasions, communicating promotions or inform the opening of a store. Glory Miraldes stresses that the message is not intrusive because the receiver can accept it or reject it. The machine has a range of 20 to 200 meters. The Webeffect presented ont the fair a cultural agenda that serves as a tour guide and culture of Portugal, through an updated application via WAP and GPRS. The project can be applied to municipalities. To manage the advertising in these guides Webeffect has a partnership with Hi-Media- top european online advertising agency.  "We have the support of ZAPP and JCDecaux to do some tests in downtown Lisbon where we are offering content for people," said Cristina Brites de Barros, partner at Webeffect. The guide will be sold for 7500 euros for each city. It can be purchased by a municipality or sponsor ....