What is Proximity Marketing?

Proximity Marketing, also known as Bluetooth Proximity Marketing or Bluecast uses the medium of communication that most arouses the attention of the recipient: the mobile phone. It's held in a place where restricted within a radius of action pre defined, are transmitted (Bluecasting) content to equipment that are receptive.

The proximity of marketing real extols the sustainability of the conditions of reciprocity, acceptance of change and of themselves, projecting them in all their public relations.

We can replace other channels of communication, for simplicity, the ease of data storage, the kind that are environmentally friendly gifted the shares.

Of course, until this ideal situation, where we stop creating waste in nature, there will be a great period of 'evangelization' path that we have had for over 4 years, when we started to use this technology to transfer files and messages into very limited actions for some customers.

The use of the proximity marketing could be for the distribution of media files, txt, games and social applications and to advertise.
 

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