... Adherence to a bluetooth is not the exclusive brands. The Webeffect team, in addition of being the supplier of agencies such as Excentric, is involved in a project for the city of Lisbon. It is spread through that area bluetooth diffusers in downtonw Lisbon to transmit information of tourist interest and cultural. The company, which has also provided its services to companies such as Abreu agency,, Manchester United is under agreement to extend the services to the municipalities of Almada and Caldas da Rainha. Who benefit from the dissemination of the project are the users. But, as João Paulo de Almeida, a partner of the firm, as the network grows, people who enjoy this service will have access to information from various cultural activities occurring all over the country. That is, in the future all the information you need may be available in your pocket.

... In another passage, Webeffect attended with the Bluetooth diffuser of information by brand and was responsible for the transmission, through this technology, of the complete program of the event Technological Portugal on mobile phones with that feature enabled. According to M & P explained Gloria Miraldes, Account Executive, brands can use this system to make offers on special occasions, communicating promotions or inform the opening of a store. Glory Miraldes stresses that the message is not intrusive because the receiver can accept it or reject it. The machine has a range of 20 to 200 meters. The Webeffect presented ont the fair a cultural agenda that serves as a tour guide and culture of Portugal, through an updated application via WAP and GPRS. The project can be applied to municipalities. To manage the advertising in these guides Webeffect has a partnership with Hi-Media- top european online advertising agency.  "We have the support of ZAPP and JCDecaux to do some tests in downtown Lisbon where we are offering content for people," said Cristina Brites de Barros, partner at Webeffect. The guide will be sold for 7500 euros for each city. It can be purchased by a municipality or sponsor ....