Bluetooth City Guide, The Blue Guide, Guia das Cidades, Webeffect - BID

BID - Bluetooth Information Device

Technology for Proximity Marketing campaigns, using Bluetooth.

Benefits

What is Bluetooth?

It is a low-cost technology for wireless communication between electronic devices within short distances. With Bluetooth you can detect and connect your device quickly to other devices that have the same technology and communicate with each other for free .

How it works

The broadcast equipment in your network catches default equipmenst with bluetooth on and visible, such as mobile phones, SmartPhones, PDA's, PC's, sending files (BLUECASTING) for free with multimedia content: images, music, ringtones, videos, games in flash or java, discount coupons or promotions and so on. The receivers can, after allowing (Opt-In), download those files to their equipment free of charge, and this is why it is so effective, because messages are allowed.

The data transfer rate depends on the type of handset the consumer has, but in general transfer rates are around 20k to 30k per second. This is around 10 times faster than a standard 2.5G network delivers via GPRS and as fast [or in many cases faster] than the emerging 3G standard.

The DIB operates at the 2.45GHz frequency which falls within the IMS band. This is an existing frequency range which has been cleared globally for use with Industrial, Medical and Scientific radio transfer and as such is a well established standard.

Managing Bluetooth Campains

We provide to all our clients, who can access the web-based Campaign Management System via secure log-in. Any networked DIB takes advantage of backoffice to provide easy, web-based campaign management and reporting. The files are uploaded and managed online and remote control of one or multiple devices (web).

Other equipment to support campaigns

Among bluetooth broadcasters you can also be made available tactical screens - Kiosk systems that provide a interactive touchscreen interface allowing consumers to interact directly with the system. This is ideal for eCommerce or eFulfillment deployments and has an easily customisable interface for extending retail branding to the on-screen environment. Where users can download the information and files that can be pursued widespread: Mobile Applications, Games, Discount Coupons, Film and Theater Tickets, invitations, presentations, Calendar of Events , Offers Travel - Lastminute.

Contents for Bluecasting

There are many types of content which the BlueCasting system can send to a handset and these are increasing each time the handset manufacturers introduce new models. Currently the system supports this type of files that we can develop for you:

• Text [as .txt files]
• Still images [as GIF or JPG files]
• Animated images [as Animted GIF files]
• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
• Video [as RM, 3GP or MP4 files]
• Java Applications [as JAR files]
• vCard [Business Card files]
• vCal [Calendar Event files]

Applications

This technology is already lots of fans, watch out, turn on the bluetooth your equipment and be surprised. Your customers already have it, and you, do you Bluecast?
Applications:
You can indicate to visitors to a business fair where is your booth and what the main advantages in his visit. You can share important information about your products and services efficiently and, especially if it is important for you or your brand, with very low carbon emissions. Have you never took pity the people who carry more pounds and pounds of paper in trade fairs and seminars?

Give information about monuments, distributes its sports anthem, let people know what is your plate of the day, ask people to call you. We believe that this is the new era of sales, a digital bidding.

• Poster Sites
• Digital Billboards
• Kiosks
• Bars and Clubs
• Entertainment Venues
• Train Stations
• Airport Lounges
• Conferences and Trade Shows
• Field Marketing

Since DIB servers can be deployed within hours, the service is flexible enough to support temporary installations as well as permanent sites.

Did you know?
The Bluetooth name was chosen in honor of King Harald Blatand of Denmark, which was known as Harald Bluetooth. This nickname was given by him to have a bluish color in your teeth ...